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NOTES.
Notes on how this work actually gets done. Written for people commissioning video, not for other filmmakers.
What a quarter day actually gets you
Two hours of filming sounds like nothing. Sequenced right it’s a product video, a set of stills and a fortnight of social posts.
Why your video sounds bad (and looks fine)
Audiences forgive soft footage and switch off bad audio within seconds. Almost every cheap video fails in the same place.
The shot list is the whole job
Shoots do not overrun because filming is slow. They overrun because nobody decided what they were filming.
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Ask it directly. It is quicker than reading, and I will probably write it up afterwards.